Experience & Education

University of Iowa, 2017

B.A. Journalism & Mass Communication
B.A. Gender, Women’s & Sexuality Studies
B.A. Engaged Social Innovation

Honors in all Majors
University Honors

University of Iowa Office of Admissions Communications Coordinator
July 2017 – August 2019
  • Collaborated with broader communications team to create coordinated email, print, web, and social campaigns
  • Developed and executed segmented email campaigns within our CRM database, averaging 600 thousand emails a month
  • Implemented methods for measuring impact and tracking analytics, and crafting engaging email content based on that data
  • Developed and maintained email content calendar to ensure maximum engagement potential
  • Served as primary contact for our Drupal based admissions websites and WordPress blog, updating and maintaining pages to ensure a satisfactory front-end user experience
  • Supervised a student-based marketing team to develop email and print campaigns to emphasize authentic student voices
  • Assisted in the development and creation of multimedia content for website, social media and blogs
 Food Pantry at Iowa Co-Founder & Co-Director
2015 – 2017
  • Created and founded the University of Iowa’s first on-campus food pantry
  • Oversaw executive board, setting direction, goals, and operations of the pantry
  • Ensured pantry stability by creating, managing and following an annual pantry budget of more than $13,000
  • In nine months, grew the pantry from zero to 200 clients, 900 visits, and over 9,000 lbs. of distributed food
Gender Women’s and Sexuality Studies Social Media and Outreach Intern
Dec 2015 – May 2016
  • Designed a cohesive, multi-platform departmental brand for the department’s fall enrollment initiative
  • Increased social followers by 21% over 5 months by successfully implementing branding and marketing tactics
  • Maximized audience engagement by modifying branding strategies in response to closely monitored social media analytics
University of Iowa Center for Human Rights Programming Intern
2015 – 2017
  • Directed and planned events with budgets up to $7,000 for 150 attendees, including organizing speakers, caterers, photographers, advertising campaigns and transportation
  • Spread knowledge of human rights issues by designing posters and flyers for print campaigns
Daily Iowan Metro Editor    2015 – 2016
Daily Iowan Metro Reporter    2014 – 2015
  • As Editor, collaborated with staff to plan content for daily 19,500 circulation paper
  • As Editor, oversaw staff of 8 reporters and managed a monthly budget of $2,000
  • As Reporter, provided comprehensive coverage of local healthcare, civil rights, and LGBTQ issues by creating the Daily Iowan’s first human rights beat